Francesca Buriassi – Floral Designer

Francesca Buriassi is an Italian floral designer known for her distinctive style and for compositions that blend nature, atmosphere and refined details. This packaging project was developed with the goal of creating a cohesive identity that could embrace the entire sensorial universe of the brand, from floral arrangements to home fragrances.

The visual system is built around a continuous geometric pattern printed in matte black with gold lines, designed as a recognizable and modular element able to adapt to both rigid packaging and bouquet wrapping paper. Its curved shapes recall the structure of petals and the artisanal gesture behind floral composition, while the gold foil logo adds a subtle and elegant presence.

The project includes rigid shoppers, wrapping papers, branded cards and the full home fragrance line. Each component was designed to enhance the product it contains: the shopper becomes a stage for the most abundant bouquets, the black patterned paper turns each arrangement into a jewel-like object, and the fragrance packaging interprets the brand identity through stylized floral illustrations, creating a visual continuity between scent and botanical world.

The result is a packaging system that expresses the brand’s personality: refined, expressive, contemporary and deeply connected to natural beauty. Every element becomes part of a ritual, where a flower is not just a gift, but an experience that begins with the first touch of its packaging.