BIVOJ sliced meat

Bivoj sliced meats celebrate the strength of a legendary hero through bold monochrome illustrations that dominate the front of pack. The hand‑drawn warrior figure carrying a wild boar creates an instantly recognisable storytelling moment, reinforcing ideas of honesty, courage and high meat content in every slice.​

The dark background and large transparent window frame the illustration while keeping the product visible, balancing artistry with clear communication of freshness and quality. Consistent character artwork across salami, ham and junior variants builds a strong visual block in the chiller and unifies the Bivoj brand portfolio.