Agrino

Agrino continues to innovate with the launch of its Rice & Legumes Chips, marking a bold entry into the savory snack market. This new offering reimagines snacking by combining great taste with nutritious ingredients, staying true to Agrino’s commitment to quality and health. Moving beyond its iconic rice cakes, the brand now provides a delicious and wholesome alternative for snack enthusiasts.

The product line boasts a diverse range of flavors, reflecting Agrino’s forward-thinking approach to the snack industry. Catering to modern consumers who seek both variety and better-for-you options, these chips deliver a satisfying crunch while maintaining a focus on nutrition.

The challenge lay in transitioning Agrino’s brand identity from the rice cakes category to compete head-to-head with traditional potato chips. This demanded a strategic rethinking of brand architecture, product naming, and packaging design. MILK Branding Professionals was tasked with creating packaging that not only captured attention on shelves but also stayed true to Agrino’s established brand identity, while infusing the vibrant and energetic feel typical of snack packaging.

Following over 18 months of in-depth market research, consumer testing, and design refinements, MILK Branding Professionals developed a packaging solution that seamlessly blends the fun appeal of traditional chips with the wholesome essence of rice and legumes. The outcome is a product range that has quickly won over consumers, reinforcing Agrino’s reputation as a trailblazer in innovative, health-conscious snacking.