YG Youge｜Dipping Biscuits

Project: YG Youge / Dipping Biscuits
Service: Packaging Design
Channel: Snack shops, mom-and-pop shops, supermarkets
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This is the packaging design we completed for the Youge brand. Targeting the two main consumer groups of young women and children, we reshape the traditional snack food packaging through innovative visual language, focusing on breaking through the industry pain points of traditional packaging materials that are cheap and lack visual appeal, and helping Youge establish a sense of professionalism and appetite in this category.

Therefore, for this packaging, we use contrasting color design based on the characteristics of the product raw materials, with a low-brightness base and fluorescent color blocks, taking into account the young aesthetics and children’s visual preferences.

At the same time, 3D modeling is used to construct a dynamic scene of “dipping moment”, and the product’s appetite is enhanced through the draping texture of the sauce + the details of the biscuit crisps. In terms of craftsmanship, the transparent aluminum process is used at the icon to further enhance the product’s quality.