Zishi｜Lime Snack

Project: Zishi/Lime Cheesecake Sandwich Biscuit Packaging

Service: Packaging Design

Channels: Supermarkets, Convenience Stores

In recent years, lime has become a trending product concept. For this packaging design, we aimed to amplify this feature to attract our target audience.

To enhance appetite appeal, we used a “photography + composite” visual approach. Additionally, we extracted lime elements from the product name area to create a color block at the bottom, reinforcing brand recall. The inclusion of ingredient accents further enriches the overall packaging atmosphere.

To align with the product’s characteristics, we adopted a lime-toned color palette, enhancing its shelf presence. We also highlighted the core selling point—“2.8% lime juice content”—to communicate product value and deliver a better consumption experience.