Three Squirrels | Almond Milk Packaging

Project: Three Squirrels / Almond Milk Packaging
Service: Packaging Design
Channel: E-commerce Channel、Snack Hypermarket
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With the increasing demand for healthy diets by consumers, nut milk as a plant-based dairy product has gradually become a substitute for traditional dairy products, and the market is growing rapidly. This product is one of the important layouts of Three Squirrels in the nut milk market.

In the creation of this packaging, our core topic is to further deepen the recognition of Three Squirrels and the category based on the product positioning of nut milk. At the same time, the health value attributes of the product are magnified through packaging.

Therefore, the “blue and white” color combination is used at the visual level to approach health from the visual atmosphere. And through the bottom liquid dairy elements and the original shape of nuts, the characteristics of the category are conveyed. Finally, through the selling point “the amount of almonds added per box ≥7.5g”, the differentiated value of the product is interpreted to enhance nutritional perception.

In the picture, we retain the unique family element of Three Squirrels 【Squirrel IP】 to inherit the brand assets, and use IP to interact with the core raw material almonds to increase the vividness and fun of the overall packaging. We hope that through such design techniques, we can help new products adapt to channels and market awareness, while quickly helping the brand establish strong market awareness in the nut milk market and become a representative of the category.