Three Squirrels｜Sugar-free Steamed Cake Gift Box

Project: Three Squirrels / Sugar-free Steamed Cake Gift Box
Service: Packaging Design
Channel: Supermarkets, E-commerce
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This is a baked gift box launched for the New Year, and the product is positioned as a souvenir when visiting relatives and friends. In this case, we not only need to consider continuing the brand assets of 【Three Squirrels】, but also integrate the squirrel IP as the core element for design. We also need to consider enhancing the sense of value of gift giving through innovative design, while conforming to the different sales channels of Three Squirrels.

In Chinese culture, red is often associated with festivity and auspiciousness. So we use red and gold color matching visually to create an overall festive atmosphere. In order to amplify the “gift-giving” attribute, we use the “luggage box” concept for this product, and use craftsmanship to wrap the edges to restore the sense of sight of the box. When displayed in different channels, it can quickly attract attention, implying “no need to wait for delicious food, take it away immediately”, which is directly different from the New Year’s competition products.

At the same time, under the premise of complying with regulations, the AB side design creativity is adopted, the front side uses Chinese content to convey the product value, and the back side uses the English version to enhance the foreign style and value of the gift box. We also use real-life synthesized product images to interact with the Squirrel IP to enhance the fun and quality of the images, help the products face the New Year holidays, and quickly increase sales to drive purchase conversions.