Jihuo｜Festive daily necessities

Project: Lucky goods/festive daily necessities packaging
Service: packaging design
Channel: supermarkets
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This is a series of packaging for lucky goods in the New Year season. Based on the Chinese people’s yearning for beautiful things, we put forward the creative theme of “Lucky goods coming = good luck coming” to associate the product with the common emotional genes of the public. At the same time, based on the understanding of market channels, we found that the festive packaging of the New Year will sell 1 times faster than the regular packaging.

So in this series, we magnified the characteristics, used red and gold color matching, gave it a festive atmosphere, and used highly recognizable colors to establish the terminal shelf display advantage. Consumers will be attracted by it when they enter the store, increasing their desire to buy. In addition, we have specially developed a New Year exclusive gift box that can be packed with other categories of products to further help retailers speed up the turnover of goods.