Whitecap Bitters

ABOUT

The artisanal distillery Corpen Gin has launched an innovative line of bitters made from the tails of distilled spirits—an often overlooked byproduct. These essences are not only incredibly potent and aromatic but also expertly infused, making them perfect for elevating the flavor of any cocktail.

NAMING

Located in the Mediterranean, Corpen Gin embodies a spirit of the sea, and the name “Whitecap” is inspired by the breaking wave crests that can be observed in windy conditions.

CONCEPT

With the Whitecap concept, we have developed a distinctive cocktail glass icon for each product, where the flat surface of the cocktail stirs like the waves of the sea, transforming a boring cocktail into something unique and exciting with just a few drops of Whitecap Bitters.

SOLUTION

The graphic design draws inspiration from the Mediterranean essence, featuring vibrant blue hues and repeating motifs that evoke the traditional vessels of ancient coastal villages. This striking icon, combined with a realistic depiction of cocktail garnishes, creates a bold and timeless aesthetic. As a result, our brand extends its reach beyond bars and into specialty shops, redefining the category in the marketplace.