Anciano Diablo Mezcal

ANCIANO DIABLO MEZCAL

Ancient wisdom whispers, “The devil knows more from being old than from being the devil.” And the legend of Anciano Diablo confirms it. A  mezcal master, consumed by the obsession to create the supreme mezcal, sealed a dark pact: the perfect recipe in exchange for his soul. Every fiber of his being was poured into the still, each drop distilled with the passion of a last breath. When the devil returned, eager for his reward, he found the master’s soul scattered, elusive, vibrating in every molecule of the mezcal.

Let us toast to the legend. Let us toast to Anciano Diablo.

At Helix, we have captured the essence of this tale in every bottle. Anciano Diablo is not just mezcal, it is the embodiment of a relentless quest, a sublime sacrifice. The  mezcal master, driven by the maxim, “the devil knows more from being old than from being the devil,” gave his all. And when the devil extended his hand, he discovered that the craftsman’s spirit had merged with the mezcal, eternal and indomitable.

The label design, a work of art, visually narrates this epic. The figure of the devil, engraved with intricate details, evokes the land’s mysticism and the agave’s roughness. Each element, from the rough textures to the deep tones, invites an ancestral ritual, an almost sacred connection with the artisanal process. Anciano Diablo is not drunk, it is experienced. Each bottle is a gateway to the legend, a sip of eternity.

Agency: helix Brand Whisperers
Art Direction: Jonas Solorio / Francisco Cázares
Creative Direction: César Isassi
Graphics & Renders: Francisco Cázares Zermeño
Project Manager: Andrew Higareda
Year: 2024