Tequila Sol Rojo

Tequila Sol Rojo 100% Agave Azul

Ignite Your Soul

Narrative:

The sun, life’s radiant king, has been revered throughout history as the ultimate source of vitality. In the heart of Mexico’s agave fields, the sun nurtures the agave plant from its first sprout, patiently witnessing its growth and maturation over years. This constant, loving embrace imbues the agave with the potential to transform into something truly special: a spirit that ignites the soul.

As the sun dips below the horizon, painting the sky in fiery hues of red, it signals the culmination of this journey. This breathtaking twilight, a vibrant prelude to the night, beckons us to uncork a bottle of Sol Rojo. It’s an invitation to celebrate another day, to share the fruits of meticulous craftsmanship with loved ones, and to embrace the joy of connection.

With Sol Rojo in hand, the first sip is an awakening. It’s a moment of pure enjoyment, a taste of the sun’s journey, and the beginning of a night illuminated by the spirit within.

Rational:

Sol Rojo is born from the rich soil of Mexico and nurtured by over two decades of tequila mastery. This pure, 100% blue agave tequila boasts a mature flavor and character, a delight on the palate and a warmth in the heart.

The moment you uncork a bottle of Sol Rojo, you’re greeted by the unmistakable mark of quality and care. Each sip invites you to savor the moment, transforming ordinary gatherings into unforgettable experiences brimming with joy, pleasure, and happiness.

Sol Rojo is the spark that ignites unforgettable nights.

Strategy:

Conceptual Axis: The Sun’s Journey, From Agave to Spirit

Personality Pillars: Warm, Vibrant, Authentic, Refined, Celebratory

Strategic Platform: Igniting Connection and Joy Through Shared Experiences

Brand Architecture: Premium, 100% Blue Agave Tequila

Creativity:

Brand Narrative: The Sun’s Gift

Tagline: Ignite Your Soul

Design:

Bottle Design

The bottle design embodies the brand’s premium essence, blending elegance and authenticity in every detail. Its sleek and ergonomic shape evokes the purity of the agave, with smooth lines reminiscent of the plant’s leaves. The high-quality glass, with a translucent or slightly tinted finish, captures light uniquely, symbolizing the relationship between the sun and agave growth. A subtle engraving or relief inspired by the furrows of the earth reinforces the connection to artisanal tradition and the natural environment.

Label Design

The label is designed to convey luxury and authenticity, using premium materials and finishes such as textured paper, gold or silver foil details, and embossed elements that add sophistication. The graphic design integrates symbols of the sun and agave, highlighting their importance in the production process. The carefully selected typography balances tradition and modernity, ensuring a refined and timeless aesthetic.

Equities and Graphic Identity

The brand’s key visual elements focus on the harmony between nature and artisanal distillation. The dominant colors evoke the warmth of the sun and the richness of the earth, while subtle geometric patterns may reference the structure of agave piñas. The logo, inspired by traditional motifs, reinforces the product’s unique identity, ensuring immediate recognition across formats and contexts.

Digital Simulation

To ensure design precision and consistency, advanced digital tools were used to visualize the product in different scenarios before production. 3D simulations helped refine the interaction of light with the bottle, optimize materials, and validate the design’s perception in retail and digital environments.

Digital Retouching

Digital retouching played a crucial role in enhancing the product’s visual presentation, refining every detail to convey maximum quality. Lighting and shadows were adjusted to highlight the premium finishes, textures were enhanced for a more realistic tactile effect, and colors were optimized to ensure accuracy in both print and digital displays.

Agency: The Brand Gang

Client: Jorge Camacho GIE (International Export Group)

Art Direction: Francisco Cázares Zermeño

Creative Direction: César Isassi

Graphics: Francisco Cázares Zermeño

Photography: Jonas Solorio

Year: 2021