WOI

Design: @hej_mona

Woi is a Palatinate white wine spritzer made from organic wine. As the successor to Pet Nat’s and Cider’s, this connection is also reflected in the bottle design. The further development of the design preserves the brand identity while creating a new look. A grapevine, designed in the corporate color of Carla Blum, was stylistically adapted to the aforementioned predecessor motifs (apple + flower) and forms a harmonious contrast to the graffiti lettering of the name. The background color in a saturated blue tone creates a color blocking and eye-catching effect, which is rounded off by the matching sibling crown cap.