Yasen Kvasen

Yasen Kvasen is a novelty from Lidskae, which has no analogues in Belarus. It is a unique drink, which absorbed the bread flavor, sweetness of kvass and light strength of 4.6%.

YASEN KVASEN, TASK WITH AN ASTERISK:
LIDSKAE YASEN KVASEN is a product created on the border of two categories – beer and kvass.Our task was to make a modern, unique design, which will immediately distinguish the product among other alcoholic beverages in the category of beer, beer drinks. To convey the “breadiness” of the taste through color codes, but to do it in such a way that the product did not look authentic, without the abundance of traditional codes in the design, as in most products from the kvass category.

YASEN KVASEN SOLUTION:
The YASEN KVASEN look stares at you intently from the shelf as you walk by. The eyes catch the consumers’ attention, making the product stand out both on the shelf and in advertising communications. The spikes symbolize naturalness and freshness, creating direct associations with bread fields and the process of natural fermentation. The color scheme of the packaging includes warm brown and golden-orange shades that emphasize the malt and rye taste of the drink and its bread aroma.

And the eyes? They watch you cheerfully and intently, inviting you to try new things.

TRY SOMETHING NEW? YASEN KVASEN!