Desigern: Priscylla, PSNDesign
Illustration: Thiago Limón
Copywriter: Thiago Mattar
Photography: Guto Souza
Project Type: Produced
Client: Taco Mafia
Product Launch Location: Brazil
Packaging Contents: Food
Packaging Substrate / Materials: Cardboard
Printing Process: Screen printing
Taco Mafia, a Mexican delivery faithful to its origins and that bends to the Mayan tradition, with selected ingredients and original recipes for you to enjoy all the cultural richness of this universe of flavors. The flavor of Mexico is arid, it’s transgressive, it’s hitting. It can be anything but boring.
Taco Mafia has come to dare! After all, after so many extras in American movies, it was time for a Mexican to be the protagonist.
And if you are asked what Taco Mafia is, you can say it’s like… taking a walk in Teotihuacán, tripping over a pyramid and waking up in peyote fever with a Mayan God moralizing your lack of talent for peppers. It’s like getting knocked out in a Lucha Libre ring and, still down, having to face a hotshot extra in a Tarantino movie. It’s a far cry from vacationing in Acapulco.
But I guarantee: it will be rewarding.
Taco Mafia is a Mexican restaurant that is born in Curitiba – Brazil and its purpose is to be totally out of the box and stand out with a strong presence and extreme personality. It was necessary to use few colors in the project to make the printing of all delivery packages cheaper, but this was no problem. The result is a striking identity using red and black as the main colors, combined with soft colors that complement the project in digital publications.