Creative Director: Khan Boltaev
Location: Russia
Project Type: Produced
Client: yula
Product Launch Location: Russia
Packaging Contents: Girls’ Tights
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

yula is the new brand of high-quality tights that are made according to the latest technologies and fashion trends. studio developed a visual identity for yula brand which includes: logotype, packaging, paper bag, and the website. simple yula logotype similar to the children’s construction set, which is easily building a character. It tells us the entire history of yula brand.

What’s Unique?
When developing the packaging design, we took into account the fact that the packaging is used after using the product, for example, as a box or toy house.