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Design: ANNA RUFOVA
Location: Russia
Project Type: Produced
Client: ZUPPO
Product Launch Location: Russia
Packaging Contents: Soups, sandwiches, egg-bites
Packaging Substrate / Materials: cardboard, paper sticker label
Printing Process: Digital printing

We would all like to have enough time for lunch, but the big city imposes its own rules of the game which now we can play. Zuppo is a delicious, healthy food that you can take out and eat on the way to the office, home, or just have a picnic in the park.

It is a new offering in the ready-to-eat market. In the minds of the Russian consumer, there is a stereotype that a snack cannot be healthy, and a full meal is impossible without a hot soup. We offer a solution when you need to eat quickly, but fully. Soups and egg-bites in cups that keep the temperature and are convenient to take with you. And special, exquisite recipes will satisfy the the most demanding consumers.

What’s Unique?
The idea of eat-and-go dinner is reflected in the design. The large letter Z contains a lightning and a spring. This is speed and movement. This is the energy of a dynamic of the city. The logo both resembles a superhero icon and serves as a taste descriptor. This will allow you to quickly navigate the shelf and select the desired product.