Design: Hajnalka Fonyódi
Project Type: Student Project
School: Corvin Art School
Tutor: Judit Tóth, Réka Holló-Szabó
Packaging Contents: Sweets
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Digital printing
Drageons is a high-end dessert for those who prefer luxurious products and care about their environment. The dragées embody the eggs of different species of dragons. It comes in 4 flavors, each representing one of the four elements: earth, water, air, and fire. The shape of the packaging doesn’t only resemble a dragon egg, it also has a geometric, gem-like structure. This combined with the use of black and gold colors gives it an elegant look. It is made entirely of paper, no plastic is used. The box can be opened up into two separate bowls which makes serving simple and convenient. The consumer doesn’t have to eat it at once since the packaging is reclosable.
The main goal was to make the packaging attractive therefore it wouldn’t be considered trash after use. Instead, it can be reused for example as a jewelry box. I kept the main box clean and designed an additional band that contains the mandatory elements. This band can be removed and the customer can keep the box for further use.