Design: Microbio Comunicación
Project Type: Produced
Client: San Jamón
Product Launch Location: Spain
Packaging Contents: Ham
Packaging Substrate / Materials: Plastic and cardboard
Printing Process: Digital printing
San Jamón asked for a redesign to become different of their competitors: visual identity was simple but had no idea about how to create a new one. At Microbio we created a new brand from scratch.
Engraving as an artistic technique, surrealistic inspirations and common elements created a unique brand, rather different to its competitors.