Agency: Deep Blue design
Creative Director: Stylianaki Maria
Project Type: Produced
Client: Tsatsakis Bakery
Product Launch Location: Global
Packaging Contents: Breadsticks
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Rotogravure printing
For the last 22 years the Tsatsakis family business from Crete, Greece, produces bakery goods well-known for the use of natural ingredients and its great quality. Having as an inheritance the experience in baking, and the traditional recipes, they entered the production of a new line of breadsticks that we were assigned to design.
The new design seeks the balance between the traditional and the new. This was the basic idea of the design: to show the story that will take us back to times that the older ones certainly know, and the new generation is looking to find in a product.
The use of torn kraft paper separates the old era from the present. Combining the black and white sketches with modern typography and vivid colors, we designed a product that exudes both tradition and quality, reminding us of the way it was made and its origin.