Design: Ashlesha Hadkar
Project Type: Student Project
School: Unitedworld Institute of Design
Packaging Contents: Gummy Vitamins
Packaging Substrate / Materials: Recyclable PETE Plastic Packaging
Printing Process: Digital Printing
Healthy can be tasty too! A vibrant, youthful and energetic approach to design packaging for vitamin gummies with an effort to create an indulging experience for it’s users. Repetitive Patterns break from conventional ways of imagining packaging design for vitamin supplements and evokes a sense of regularity with which the pills are to be consumed.
It drifts away from conventional ways of designing medical packaging and aesthetics to bring immense energy with its color, style and experience.