Design: creative platform
Project Type: Produced
Client: Swift and Moore
Product Launch Location: Oceania
Packaging Contents: Wine
Packaging Substrate / Materials: Bottle
Printing Process: Digital process & foil stamping
Discovering a small pocket in amongst the giants
Walking with Giants wine was sourced from the Yea Valley, described as one of the undiscovered gems of the upper Goulburn Valley and sometimes referred to as the Gateway to Victoria’s high country.
The label tells the story of this small pocket of tranquility nestling among the giant landscapes of the Upper Goulburn Highlands. The decommissioned Yea Valley Cheviot railway tunnel is a key feature of the area and used in the design to add an old-world charm.
The label is diecut in the shape of the tunnel and the simple foil stamped illustration of the winemaker depicts the discovery of a giant footstep in the valley. The illustration on the capsule was printed with a green oxidised bronze colour palette to add an old-world charm to the brand.