Agency: Studio Hervik
Project Type: Produced
Client: Algina Nomadic Beekeeping
Photographer: Studio YK
Product Launch Location: Greece
Packaging Contents: Honey
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset Printing
Packaging design for Algina Nomadic Beekeeping. A number of honey varieties are produced in semi-mountainous areas of Greece’s mainland and are packed without any additional processing. The main idea of the identity was an anthropocentric approach, focusing on the labor of the beekeepers who are behind the product.
The logo depicts in a linear and minimal way the figure of a beekeeper and along with a custom typeface, a unique identity is formed. The varieties of honey are differentiated with colors and icons. The combination of the man’s figure, the organic form of the typeface, and the neutral color palette emphasize the product’s natural and unique characteristics.
The anthropocentric approach to the product and the custom typeface as elements of the design.