La Carrera

Design: Superfluido
Location: Spain
Project Type: Produced
Client: La Carrera
Photograph: Balta
Product Launch Location: Spain
Packaging Contents: Extra Virgin Olive Oil
Packaging Substrate / Materials: Glass Bottle
Printing Process: Serigraphy

Packaging design for extra virgin olive oil from the first harvest, produced by La Carrera, for all product range: picual, eco, frantoio y arbequina.

Our challenge was to unify the entire range under the same design, in a flexible and coherent way, which allowed to grow and unify varieties. It was fundamental to develop a colorful, cheerful and shocking solution, far from the older ones. The bottles are combined with each other, connecting by a geometric pattern based on a color palette.