Brand X

Design: Devanshi Daga, Mehak Kumar
Location: India
Project Type: Student Project
School: Unitedworld Institute of Design
Packaging Contents: Medicines
Packaging Substrate / Materials: High Quality Paper Board(SBS)
Printing Process: Laser Cutting, Embossing, Digital Printing

It is a subscription box packaging for medicines among the elderly, designing a box for the age group of 65+. While the aging process is different for everyone, it happens to everyone. Poor eyesight and a loss of strength and dexterity are common in seniors and are important to keep in mind while designing packaging. Older people shop with more loyalty. They stick with quality and 30% of seniors don’t bother experimenting to find a new brand.

Catering to the older groups actually helps to design packaging for all age groups. Observations from our research have shown that the main problems faced by them were forgetting to take medicine, too many medicine creates cognitive load and confusion as to which one to take and when, tight covers, possible chance of spilling, they recognize color visuals easily, medicine packs have small texts making it harder to read and difficult to identify medicine. Studying into circular design, our main focus was design for adaptability.

Our aim was to create a packaging which is minimal , easy to manufacture ,easy to access, easy to open, easy on the eyes and easy to remember which medicine to take and when along with material properties such as ability to recycle it. Brand X helps to see one medicine after the other. After every meal, it is personalized according to our medications needs. Pull and see a day’s medicine, specified to a particular timing. Pop out to get medicine from the dotted lines for the specific timing and never worry about forgetting to miss out on a medication.

The form creates negative space to create a storage for medicine. While looking at design aspects, we made a handful of templates describing ‘how to use/open the box, what medicines are packed inside the box, what day to take the medicines and at what hour’. To enhance the user experience, every detail is researched and thoughtfully placed. Sections are created to clarify identification.

What’s Unique?
Our medical subscription box is designed for adaptability, utilizing the elements of circular design and communicating through icons , color codes since it is targeted for the senior citizens. It is vibrant unlike most medical subscription boxes and is very minimal for manufacturing and functionality purposes.