Derrick Lin


Agency: Yellow
Creative Director: Shrey Doshi
Visualiser: Jahnvi Shah
Location: India
Project Type: Produced
Client: Dyou
Product Launch Location: Global
Packaging Contents: Packaging Serum Bottle, Outer Pouch, Stickers
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing

We envisioned a soft and elegant brand identity for the brand to present its science first approach and aspirational personality. The typeface logo holds influence with its friendly touch while the apostrophe acts as a dewdrop to detail Hustle’s skin-hydrating qualities. Further, we chose Hustle’s primary color as blue and used it across all packaging to denote more than just tranquillity and youth but to enforce a strong association between brand narrative, identity, and personality.