Design: Hattomonkey
Location: Russia
Project Type: Produced
Client: Real Authentic Wine
Product Launch Location: Russia
Packaging Contents: Wine
Packaging Substrate / Materials: Paper
Printing Process: Digital printing
Hattomonkey Studio has been in collaboration with Real Authentic Wine, the wine trading company, for several years already. This time it has developed a label design for natural Fanny Adams wine.
In order to introduce natural wine to the consumers Real Authentic Wine (RAW) has issued a limited wine collection under its own trademark. The product range includes original, often experimental wine from French, Spanish and Russian farms.
The project was launched in 2019. The first limited product range included the following labels: Cultural Diversion, Carbonic Attack, Full Drive, Easy Victory, Orange Force, Bashed Face, Orange Flame, Reactivity Charge. For the limited collection 2020 RAW selected new wine: Pet-Day, Red Army, Juice Principal, Malvasium, Orange Gleam, Apple Punchball, Punk Orange, Pet Native. Hattomonkey has built up a new visual concept and made label drawings.
Both Fanny Adams limited collections are already offered for sale in Real Wine Salon, “Na Vina!”, and “Vinny Sklad”. Meanwhile, the studio started working on the next label series.
What’s Unique?
Fanny Adams is not typical wine from a supermarket, but a bright handmade product. It is perfect to get familiar with the natural wine concept without unnecessary additives and sulfur. Such product required distinctive labels.