Derrick Lin


Design: Hi! estudio
Location: Mexico
Project Type: Concept
Packaging Contents: AGUARDIENTE
Packaging Substrate / Materials: Glass

Aguardiente is a distilled drink obtained from the juices and molasses of the sugar cane, previously fermented.

MANOMAÑA is a Mexican Aguardiente characterized by a prominent flavor and a high degree of alcohol. MAÑOSO, It is said that the person who has skills or abilities, the one who takes advantage of the situation. MANOMAÑA tells us about a person who has skills with his hands to carry his bottle anywhere. The bottle of aguardiente as her faithful companion.

A project full of Mexican proverbs, which evoke the streets of some dangerous neighborhoods in Mexico. A graphic identity endowed with irony and sarcasm in a premium drink that is endowed with the highest standards of quality and exclusivity.