ORPHEUS Power Couple Box

Admin

Global

Design & printing: inkpression
Creative Director, Designer: Yanko Djarov
Designer: Valentin Ivanov
Illustration & animation: Rozalina Burkova
Location: Bulgaria
Project Type: Produced
Client: Ficosota Marketing New York LLC
Product Launch Location: Global
Packaging Contents: All-In-One Serum and Bio-luminous Dewy Essence
Packaging Substrate / Materials: 100% Recycled Paper
Printing Process: Offset printing, Hot foil stamping

FICOSOTA commissioned us to design and produce the Power Couple box for their innovative skincare brand ORPHEUS. The Power Couple is a limited edition, holiday gift set which holds two separate, existing products by ORPHEUS. The cosmetics duo consists of their award-winning Resurrection products: the All-In-One Serum and the Bio-luminous Dewy Essence.

We fulfiled this project in its entirety in our design studio and printing facilities.

The ORPHEUS brand presents the world’s first 100% clean skincare dedicated to the Orpheus Resurrection flower.

Legend says when the mythical god Orpheus lost his beloved wife, he shed tears upon the mineral rich earth of the Rhodope Mountains… From his fallen tears, an immortal flower was born.

The legend of Orpheus comes to life through the box’s augmented reality experience. By scanning the box with the Artivive app, you can get familiar with the Resurrection flower’s story and see the inspiration behind our gift set.

The final frames of the AR video represent an animated version of the box’s front design.

Orpheus’ products are merging the gap between nature and technology harmoniously. Therefore we used 100% recycled, premium paper from 100% post-consumer waste. We enhanced the high-white stock using four-colour Offset printing (CMYK) and the two brand spot colours (Pantone). Finally, we finished with holographic hot foil to achieve the balance between green science and high-end packaging.