Design: Nada Amin
Project Type: Student Project
School: MSA University
Tutor: Dr. Ahmed Attia
Packaging Contents: Medicine packs, hieroglyphic letters, human muscles
Packaging Substrate / Materials: Paper
Printing Process: Offset printing, screen printing, and digital printing
Founded in 1997, Pharaonia Pharmaceuticals is one of the top 30 pharmaceutical companies in the Egyptian market. This project is about recreating a simple packaging design for the Mylobac medicine that cures any muscle problem.
The new package primarily focuses on the anatomy of the human’s muscles and the medicine’s functions. The old packaging was crowded, the visuals were not related to the medicine making the design incomprehensible. Pharaonia pharmaceuticals have huge credibility among its customers so the new design shows the ingredients clearly.
The visuals on the pack describe the human’s muscles in order to quickly identify what the medicine is about which also did not exist in the old pack. The pack can be conveniently and safely carried in a bag which increases its durability.
What makes the packaging unique is its simplicity and legible text with a plain background making it easier for the eye to find the important information. The most important element in the redesigning process was creating two silver stripes on the side, printed on each pack which created an identity for the brand in a simple, distinguishable way.
An uplifting for the logo was created to make it cleaner and simpler while leaving the main elements of the old one.