Bely Solad – White Malt

ARMBRAND

Agency: ARMBRAND
Location: Belarus / Russia
Project Type: Produced
Client: «ZAVOD «BULBASH» LLC
Product Launch Location: Global
Packaging Contents: Vodka
Packaging Substrate / Materials: Glass Bottle, Paper

«Bely Solad» («White Malt») is a created in order for strengthening the position of the BULBASH brand in the field of Belarusian ethnics, craft production and uniqueness.

Copper embossing on «wine» paper and design elements of the label support the product positioning as authentic and hand-made. A large brand icon and a contrasting name are noticeable from afar.

The whole image fits the foreign vision to Belarus and the slogan «Made in Belarus by the hands of Masters».