Creative Director: Yashar Hassan
Project Type: Produced
Product Launch Location: Canada
Packaging Contents: Instant Tea Mix
Packaging Substrate / Materials: Cardboard
Printing Process: Lithography, embossing, matt finish with spot varnish
New designs for Surati Foods. The client wanted to introduce a new beverage line to their existing food and snack lines. This was a new direction for them, something they had not tried before. They were looking fora design that separates them from the usual instant chai premix teas. We avoided the use of teacups and ingredient shots and went for large colour blocking on the shelf for more impact. Individual illustrations of the Henna tattoo for each flavour, show the spices and the essence of India!