Womxcup

Design: Khyati Patkar
Location: India
Project Type: Student Project
School: MIT Institute of Design
Packaging Contents: Menstrual Cup
Packaging Substrate / Materials: Recycled Paperboard
Printing Process: Offset Printing

Womxcup is India’s first gender-neutral menstrual hygiene brand providing a healthier and sustainable alternative to pads and tampons. We want to get menstruation into the conversation and out of the shame, period. The elements included in the packaging represent different aspects, the menstruators, vision of the brand, the vibrant energy and willingness to make a change.

What’s Unique?
The vibrant colors and the bold visuals are included in the packaging to get menstruation into the conversation and out of the shame parade. The packaging is entirely made from recycled paper as we aim to be eco-friendly. Womxcup supports a healthy, comfortable, sustainable and embracive period.