Design: Marlon Almeida lima
Project Type: Concept
Packaging Contents: Ice cream
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing
ACREME is located in downtown Rio de Janeiro, they are with a new positioning and need a new brand for their stick and pot ice cream packaging. We liked a non-standard language, but one that was fun. We believe that we need to be remarkable in the lives of the people who come to our store to consume our ice cream.
You can bring the essence of Rio de Janeiro in the ACREME packaging, through the colors and shapes that were inspired by the Copacabana boardwalk, a local tourist attraction.