Agency: Amat Design
Designer: João Nehring Ferreira
Project Type: Produced
Client: Cervejaria Brewger
Product Launch Location: Global
Packaging Contents: Beer
Packaging Substrate / Materials: Adhesive labels
Printing Process: Flexography
Sour Punch is a Berliner Weisse made with pineapple, cajá and mint. This combination brought a PUNCH of fragrance and flavor that associated with the acidity of the style, made this beer very striking and refreshing.
Our challenge was to transmit all these characteristics through the label!
The art created for the label, with a fist bursting out of the pineapple, and the hops being spread representing the PUNCH that the consumer will experience drinking this beer. The color combinations with the white background were also thought to give the feeling of buying something unique!