Fossman Botanical Gin

Agency: Manuele Mancini studio
Photography, Video: Mothership contenidos
Location: Argentina
Project Type: Produced
Client: Fossman
Product Launch Location: Canada
Packaging Contents: Gin
Packaging Substrate / Materials: Glass bottle
Printing Process: Foil stamping and emboss

Thyge Foss, better known as Fossman, was a Canadian botanist and explorer. He disappeared under unknown circumstances during an expedition to find new species, in the deep unexplored jungle of Paraguay.

Some of his belongings, notes, recipes, and research were found near Arroyos, Esteros. He has never been seen again, but the story tells that now he lives through the plants.

What’s Unique?
The main illustration is a yerba mate terrarium which creates an optical illusion where Fossman comes to life. The logo is custom lettering with organic serifs and terminals inspired by the popular graphics of Paraguay and its native flora.