Agency: Owl Design Labs
Creative Director: Nithin Soman
Project Type: Produced
Client: Taste9 from Uniwide Oxyfoods
Product Launch Location: India
Packaging Contents: Pickle
Packaging Substrate / Materials: Glass jar
Printing Process: Digital printing
Taste9 has approached Owl Design Lab for identity & package designing, Founded recently, Taste 9 prides themselves on crafting their products locally. They came to us to reimagine the brand and help them to promote their wide range of products to accentuate the taste of people. They wanted a design that will catch attention globally. They want to launch their products in the global market in the near future. Taste 9 have proudly launched their variety of pickles and soon will offer the customers spices and condiments.
Pickles are commonly used since ages. We have defined a new narrative that builds on the company’s heritage, moving away from the old-fashioned cues and traditional packaging to reach a broad audience. We have curated a simple logo with the brand name to evoke a sense of comfort. The “e” of “Taste” and “9” have been merged beautifully to evoke an inclination within both old and new-gen customers simultaneously. After a lot of brainstorming, we have come up with the tagline “add memories to life” that associates everyone with the taste of every household.
Featuring a shade of red, we have focused on catching the attention of the customers. The color is a universal symbol of passion and excitement and thus used as a popular color in branding. To create a playful and young brand image, we have selected this beautiful shade belonging to the red family.