Bidari spray

Design: Taha Fakouri
Location: Iran
Project Type: Produced
Client: Bidari co
Product Launch Location: Global
Packaging Contents: Saffron – olive oil
Packaging Substrate / Materials: Aluminium
Printing Process: Digital printing

All over the world, saffron and olive oil are used in various ways in food, in some cases, these products may not be prepared properly and not used properly. For this reason, Bidari Company has produced saffron and olive oil as a spray for all people in order to make the best use of it.

Therefore, for this valuable product, a beautiful label had to be designed so that the viewer would become a customer at first sight and try our product among the products of all competitors. one question! Where and by whom should this product have been purchased?

Because the purpose of Bidari Company in producing this product was to enter the house, it produced this product in a light weight so that it could be easily bought by anyone. But who was our audience most?

According to research, most of our audience was housewives, so to make it easier for women to cook, a ready-made saffron was sprayed and presented with a beautiful label for sale in stores. This is a very important point. The housewife is known for her good cooking, and the tastier the lady’s food for her husband, the happier and more memorable the moments will be.

I tried because the spray is vertical and has a small width, so in the same front view, I used symbols that are eye-catching, and to make those symbols appear, I used them in a black background, and for more contrast, next to black and To make the look of the whole label rotate, I used golden colors both in the background and in the writings, and I also used the product photo in small dimensions on the packaging for more customer communication at first glance.

My job as a designer has been to introduce these quality products of Iranian origin with features of Iranian identity to the whole world.

What’s Unique?
According to research, most of our audience was housewives, so to make it easier for women to cook, a ready-made saffron was sprayed and presented with a beautiful label for sale in stores. This is a very important point. The housewife is known for her good cooking, and the tastier the lady’s food for her husband, the happier and more memorable the moments will be.