Design: Yassine Saleh El ABD
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Coffee
Packaging Substrate / Materials: Coffee bag
Printing Process: Foil stamping
The company is located in the state of Turkey in the city of Istanbul, Turkey is famous for its wealth in producing and exporting the finest coffee, and the owner of the company was with his foreign friend in one of the traditional Turkish cafes. The foreigner tasted Turkish coffee for the first time, and he was shocked at her taste, and “EXACTLY” was the first word he said after this wonderful feeling, so the owner of the company decided to make the word “EXACTLY” the name of his project.
The owner of the company has several goals that he wants to achieve through this project, and one of these goals is for the whole world to taste the coffee he produces. The owner of the company sends a message to his customers, “You will find all my love and appreciation in every coffee bean.”
After all this thinking, effort, and determination from the owner of the company, it was my role as a designer, in order to achieve his goal, so I made several drawings for the word ” EXACTLY “, and after several attempts, I came up with a slogan that liked the owner of the company in all respects, a slogan that appears strongly with almost smooth edges And semi-sharp, and it represents the peaceful and strong country of Turkey at the same time, and I chose the letter “C” in brown because it is the first letter of the word ” coffee “.