Illustrator: Žiga Hriberšek
Creative Director: Goran Radinović
Graphic Designer: Tjaša Hrovat
Project Type: Produced
Client: Grape Abduction Company
Product Launch Location: United States
Packaging Contents: Wine
Grape Abduction Company is the story of extraterrestrials who, in secret missions on planet Earth, abduct the best crops in vineyards and take them into their extraterrestrial laboratories to process them into terrestrial wine drinks.
Every autumn, 3 times a day, they seize the crops of the best Ptuj vineyards and turn them into extraterrestrial wine masterpieces in hidden missions. According to the testimony of winemaker Peter Gönc, we painted the memory of this wonderful meetings with his winemaking friends.
The truth is not out there, the truth is in the wine.
Unique and fun story makes an impression on costumers and ensures the product visibility and memorability. Illustrations depict the same scene on three different times of the day, featuring changing of lighting and animals. The brand stands our even during transport, with their boxes covered with comic about alien sighting.
Humorous and edgy communication between the brand and costumers continues from labels and packaging all the way to their communications and social media.