Design: Maria Delliou
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Pet grooming products
Packaging Substrate / Materials: Glass, paper
Printing Process: Digital printing
Logotype inspired by Airedale Terrier dog shape. My recommendation mainly focused on removing visual distractions to allow the logo to truly stand out and providing direction on combine dog shape with a grooming element like the comb. It plays with size and width to convey diversity, its roundness makes it friendly with a balanced contrast.