Modern Bread

Design: Vidhi Kastiya
Location: India
Project Type: Concept
Packaging Contents: Bread
Packaging Substrate / Materials: Recycled Brown paper
Printing Process: Flexography

Packaging of bakery products is very important, to provide protection to the product from dirt, insects, dampness and breakage. We have been seeing the same package for breads since years. I have tried to create a simple yet effective solution for the same with minimal graphics.

What’s Unique?
The concept has a stand up pouch with a flat base made with food grade material and a transparent window to see the freshness of the bread. PE coating makes it waterproof and moisture proof. This comes with a zip lock pouch with stand up and featuring air tight, self standing feature with a window and V notch tearing. The graphics are kept minimal, interactive and easy to understand.

I have used fun interactive simple graphics for each bread category.