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Design: Darya Lugovskaya
Location: Russia
Project Type: Student Project
School: HSE Art & Design School
Tutor: Leonid Slavin
Packaging Contents: Shower gel
Packaging Substrate / Materials: PET

“Agnie Partene” is a shower gel inspired by the spiritual genre of music. Typography, illustration and color solutions refer to orthodox icons. Words broken down into syllables and located at the corners of the format allow not only to correspond to the theme of “icon painting,” but also to easily stretch into various carriers. So, all the basic information is “outlines” the format, the main thing in the center is the name of the brand “Agnie Partene.” An illustrative constant is a hand on the background of a golden nimba. For additional visual coding and ease of reading the aroma, the “ingredient” changes in the hand: for example, rose, lavender, algae, etc.

“Agnie partene” is a light, fresh, subtly feeling brand of detergents. Generously gifted care and love combined with delicate flavors. An unmatched gift for body and soul.