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Design: Natalia Radnaeva
Location: Russia
Project Type: Student Project
School: HSE art & design school
Tutor: Leonid Slavin
Packaging Contents: Juice

Lazy Daisy is an extra fruit and berry juices. There are three different tastes: banana, orange and cherry. Lettering of the brand is referred at the same time to some childish and brutal style. It was inspired by fresh summer mornings. I think that is was also encouraged by pixel graphic of video games in the early 80’s. The composition on the package seems to be one strong block. As you see the package itself has no color, by this I mean a can is metallic. I decided to show contrast of bright and vivid colours in order to highlight the name of brand and berries.