Design: Trampolin Studio
Project Type: Produced
Client: Parson Premium Gin
Product Launch Location: Global
Packaging Contents: Premium gin
Packaging Substrate / Materials: Glass
HELLO AND WELCOME TO THE PARSON’S WORLD.
This is a true story.
Parson premium gin is inspired by the real Parson Russel terrier dog named Gin that spends most of his time in the popular rooftop bar managed by his owner. The dog Gin knows hundreds of cocktail recipes by heart as he witnessed them all. He also knows many secrets that were shared in the bar. Would you like to know some?
The dog’s owner loves two things the most: his dog and gin. That’s why he named his dog Gin and that’s why he started creating exceptional premium gin and named it after his dog. Parson premium gin is here for all those who love unique stories and desire the best.
PARSON PREMIUM GIN IS FOR THE EXPERIENCE HUNTERS.
New, fun and unique experiences mean the most to those who are Parson’s favourite company. Such put unforgettable experiences to the very top of their list of priorities – in everyday lives, business environments and when enjoying a good party.
Parson is a brand that enables experience hunters to adventure into something special, something to remember forever, while also helps them with impressing their friends.
HUNT YOUR DREAMS.
Those who do not dream are left to that which gives reality. Those who dream have the ability to create their own world.
Dreams make the world alive. Dreams make the world awake. Dreams make the world exciting. Dreams elevate life higher and wider.
Parson believes in dreams, hunts them and with his diverse characters turns them into reality. He creates unique worlds of daring flavours, styles and ideas, inspiring anyone on his way to hunt their dreams, too.
And who better to know how to hunt than someone with a hunting pedigree?
PARSON HAS ONE BIG HEART AND MANY FLAVOURS:
- Parson Classy (The premium gin that makes the world a classy place).
- Parson Grapy (The world’s first premium gin from the aromatic Styrian grapes Jurka).
- Parson Sunny (The world-unique tropical premium gin with a hint of mango, pineapple, papaya and passion fruit).
- Parson Cosy (The premium gin with a hint of orange, apple and cinnamon that turns any moment into a cosy one).