Pastel & Pop

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Design: Tanisha Agrawal
Location: India
Project Type: Student Project
School: Mit Institute of Design
Packaging Contents: Traditional Footwear (Jutti)
Packaging Substrate / Materials: Cardboard
Printing Process: Digital Printing

Pastel and Pop as a brand aims at bringing the authentic and rich culture of India at your foot. It is fun and vibrant. The focus behind the packaging is to make the entire experience from buying to wearing very personal, interactive and self loving. It has “Hey, Handsome” and “Hey, Gorgeous” running across the cap and every packaging is added with a personalized note .

The color palette chosen is pastel and vibrant as the brand suggests and is complimented with bold and floral graphics. The brand has a distinguished category of Juttis meant especially for weddings. Making the day very unique and personal for the bride and the groom.