Agency: Thin Studio
Photography/3D: Lucy CGI
Project Type: Produced
Product Launch Location: Italy
Packaging Contents: Protein powder
Packaging Substrate / Materials: Aluminium
Perform is a new line of products recently launched on the market by Nutrition&Santè together with Thin Studio which designed its logo, packaging and sales materials. Perform offers easy-to-make delicious shakes and puddings with a high protein content, low in fat and carbohydrates, dedicated to all athletes, to those who want to increase their muscle mass and to those who want a delicious protein meal. The brief was to create a pack capable of speaking to the sports target but also to be elegant and refined, an identity able to stand out within the category of protein meals and to communicate the authentic taste of its flavours as a main feature.