Tamanduá

Agency: felipedg_
Photographer: Camilo Dos Santos
Location: Uruguay
Project Type: Concept
Packaging Contents: Craft beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography

Tamanduá is an uruguayan craft beer brand made in El Pinar but raised in Artigas. This unique blend of Uruguayan territories distinguishes the flavor and the product character.

Our approach working on their identity was to capture the different experiences that emerge when the product is consumed and their own connection with nature. Starting from the senses, we elaborate a brand proposal that represents natural and native values ​​in a simple way and with a young tone.

The construction and implementation of the identity included the planning of the labels according to the current types of beer. And also included advice on positioning the brand in a saturated market with huge competencies in the same field.