Design: Hi! estudio
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Tequila
Packaging Substrate / Materials: Glass
Printing Process: Flexography
Malasangre is a tequila that was born in LOS ALTOS DE JALISCO. Inspired by its strong lands and skies, this strong-character tequila emerges. A solid graphic identity for a tequila of the same character. We made an intervention of the bottle generating a gradient from Black to translucent as a symbol of darkness and night. A tequila that goes beyond traditional standards to find a market in those who face change, in those who fight, those who do not shut up. A tequila for those who want to raise their voices.