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Design: Jamal Akbarov
Location: Uzbekistan
Project Type: Produced
Client: Surprise
Product Launch Location: Uzbekistan
Packaging Contents: Ice Cream
Packaging Substrate / Materials: Paper
Printing Process: Flexography

The ice cream market in Uzbekistan is highly competitive. There are a lot of world and national brands on the shelves. Producers try to allocate their brands and we decided to follow the same. We have created a white bear “Flizz” and active used this image for packaging design. The white bear is animal, which symbolizes northern nature. We did not want to use classical designs which were used for similar products. We were looking for more clean and laconic solution for new brand, which would be recognizable and remind consumers about product all time and anywhere