Derrick Lin


Agency: K LASER Design Lab.
Creative Director: Curtis Ju
Designer: Sarah Tsai
Location: Taiwan
Project Type: Concept
Packaging Contents: Toothpaste
Packaging Substrate / Materials: Fresnel Lens paper
Printing Process: Digital printing

NATURAL is a series of premium toothpaste packaging designed to preserve and enhance the beauty of your teeth. The main graphic is a squeezed toothpaste that crosses over the front and side of the packaging to create a continuous image while displaying on the shelf. The two o in toothpaste were changed into the top view of teeth and the centre is the symbol of shininess. Using Fresnel lens material-shuttered ice that looks like the refraction of a diamond brings a clean, bright and fresh image to the packaging.

What’s Unique?
The base material Fresnel lens paper F025 Shattered Ice is the latest pattern offered by K LASER Technology.